Business analysis and market research
Market Research and Development –
Identifying business Problem
Define the objective and scope
Collect analyses visualize the data inside out
Measuring Market effectiveness
Market insight
Customer insight
Competitor insight
Speciality – qualitative analysis through Design Thinking – non numerical data – through
Ethnography
Narrative
Phenomenological
Grounded Theory
Case study
Conducting survey, observation, interviews and if required formed focus group to deliver arcuate qualitative analysis Product Research and Development –
Market Seizing
Competition Intelligence
Customer Intelligence
Trend Spotting
Measure Marketing effectiveness
Pricing