Business analysis and market research

Business analysis and market research

Business analysis and market research

Market Research and Development –

Identifying business Problem

Define the objective and scope

Collect analyses visualize the data inside out

Measuring Market effectiveness

Market insight

Customer insight

Competitor insight

Speciality – qualitative analysis through Design Thinking – non numerical data – through

Ethnography

Narrative

Phenomenological

Grounded Theory

Case study

Conducting survey, observation, interviews and if required formed focus group to deliver arcuate qualitative analysis Product Research and Development –

Market Seizing

Competition Intelligence

Customer Intelligence

Trend Spotting

Measure Marketing effectiveness

Pricing

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